Complete a SWOT analysis of your own personal design practice based on the Vaughn and Schmidt Design and Fashion in the Australian TCF industries report.
Strengths
-To offer consumers garments made in Australia (this is what the Australian market is starting to take an interest in)
-Designs informed by clients needs (designed with consumers)
-Small business (have control over the process)
Weaknesses
-Relationship with suppliers
-Start up costs
Opportunities
-Opportunities to make contacts
-Opportunities to grow
-Consumers interest in Australian Made Garments
Threats
-Competing against established labels who have already established clientele
-High costs to produce locally
-Economy
-High cost of Production
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